a number of recent articles/studies/blog posts – like this here – have been touting the mobile web’s arrival in the U.S.. since we’ve been focusing our strategy on our mobile site for some time now, it’s all welcome news to us 
.
a recent Jupiter Research study of U.S. mobile web sites revealed some promising mobile web usage trends (ex.: 40% of websites had launched a mobile version of their site and another 22% were planning to do so this year, 25% of U.S. cell phone owners have browsed the mobile web and 16% do so regularly). an interesting stat for us – only 3% of advertisers had placed ads on mobile sites so far…what’s holding them back?!
well, we know one thing that’s badly needed for the mobile web to take off: better mobile web analytics. as “experienced” mobile web publishers, we still haven’t found analytical tools that give us consistently reliable information. there’s also a big discrepancy in the reporting stats that AdMob and Google Mobile AdSense provide for ad impressions on our site – even though we show ads from both platforms equally. please let us know if you find any good mobile analytic tools!
Tags: admob, mobile adsense, mobile web
January 20, 2008 at 2:35 pm
Hi Guys,
We have a mobile specific web analytics solution called Mobile Analytics.
It is already deployed in a number of major mobile sites around the world and should provide everything you require.
Have a look at http://www.amethon.com/Content_Common/pg-Mobile-Analytics.seo and feel free to get in contact if you would like more information.
Regards,
Michael Stone
Chief Executive Officer
Amethon Solutions
January 28, 2008 at 11:07 am
Guys,
Great Blog! I have not come across it before now. Just added it to my reader.
You are definitely right about needing better analytic tools for the mobile web. Mobilytics is one of those tools. We saw a huge hole in web site tracking and came up with a solution that’s easy to install, inexpensive (or free).
It’s built for sites exactly like http://m.moblastic.com. If you are on a shared hosting platform and need a quick and accurate solution, we’re it.
We are soon releasing our campaign manager (great for comparing adMob to Google adSense), and goals tracking. We are currently in private beta. If you’d like an invite, please visit our site.
http://www.mobilytics.net
January 28, 2008 at 11:16 am
[...] I just came across the moblastic blog where they posted about the need for mobile web analytics tools. [...]
January 30, 2008 at 7:05 pm
[...] I meet came crossways the moblastic journal where they posted most the need for ambulatory scheme analytics tools. [...]
February 11, 2008 at 11:43 am
We have recently launched our mobile analytics product http://www.mobilestats.co.uk.
This gives our customers the ability to track their mobile (and conventional PC) websites traffic but with a difference – all traffic can either be monitored on a conventional PC OR A MOBILE PHONE..
Imagine being able to track your traffic 24/7, anytime, anyplace anywhere – truly “Mobile” analytics- Your mobile website traffic tracked via your mobile phone..
We offer a FREE 7 day trial – please visit http://www.mobilestats.co.uk