more proof that we need better mobile web analytics…

in case you didn’t see this post about Google’s Mobile AdWords not reporting conversions accurately…

we’d have to disagree with the comment that Google’s inaccurate mobile web reporting “isn’t much of a problem now, with the mobile web in its infancy. With only a limited number of click-throughs on mobile ads anyway, not many are pouring over the analytics of their mobile campaigns.” we pour over every piece of data that we can find to help make decisions – especially when there’s a dearth of reliable mobile web information!

mobile web urgently needs better analytical tools

a number of recent articles/studies/blog posts – like this here – have been touting the mobile web’s arrival in the U.S.. since we’ve been focusing our strategy on our mobile site for some time now, it’s all welcome news to us .

a recent Jupiter Research study of U.S. mobile web sites revealed some promising mobile web usage trends (ex.: 40% of websites had launched a mobile version of their site and another 22% were planning to do so this year, 25% of U.S. cell phone owners have browsed the mobile web and 16% do so regularly). an interesting stat for us – only 3% of advertisers had placed ads on mobile sites so far…what’s holding them back?!

well, we know one thing that’s badly needed for the mobile web to take off: better mobile web analytics. as “experienced” mobile web publishers, we still haven’t found analytical tools that give us consistently reliable information. there’s also a big discrepancy in the reporting stats that AdMob and Google Mobile AdSense provide for ad impressions on our site – even though we show ads from both platforms equally. please let us know if you find any good mobile analytic tools!