if you’ve checked out our mobile site at m.moblastic.com recently, you may have noticed that we recently added Google’s AdSense for mobile ads.
we’ve been happy using AdMob’s ads for a long time now. in fact, our CTRs and CPMs were significantly higher for our mobile traffic using AdMob than they were for our online site using AdSense. it’s not an apples-to-apples comparison, but suffice it to say we’ve been very happy with AdMob so far.
we were intrigued by stuff we had read online about other mobile publishers seeing spikes in traffic from mobile AdSense. well…we can verify that we’re seeing almost the exact same results: large spike in traffic from mobile AdSense, but higher CPMs from AdMob than from AdSense.
if you’re a mobile web publisher, try a combo of AdMob and Google for your site and let us know if you see different results.
Tags: admob, adsense, mobile, mobile web
